
The success of TriCal, Inc.’s Fifth Coastal Meeting reflects the continued commitment to innovation and partnership across the industry.
Expert Insights and Valuable Discussions
One of the highlights of the event was the opportunity to hear from leading experts in the scientific community, the Strawberry Commission, and our internal support groups. Their presentations provided valuable knowledge on industry best practices, regulatory updates, and innovative solutions to help growers succeed. Additionally, discussions encouraged valuable feedback from all three coastal growing areas, ensuring that regional insights and challenges were addressed.
Team Building and Networking
Beyond the meetings and discussions, the event also fostered strong team connections. Each evening featured engaging team-building activities, including miniature golf and an interactive scavenger hunt throughout Monterey. These activities encouraged collaboration, strengthened relationships, and added a fun and competitive edge to the gathering.
An Exciting Conclusion
The meeting wrapped up with an insightful visit to Driscoll’s Export Cooler and a tour of their Aromas Breeding facility. This hands-on experience provided attendees with a deeper understanding of cutting-edge agricultural practices and innovations shaping the industry.
Looking Ahead

With another successful coastal meeting behind us, we are excited to put the insights gained into action. For our growers, this means:
Improved soil fumigation strategies that align with evolving regulations and best practices.
Access to cutting-edge research from experts in soil health, pest control, and disease prevention.
A stronger voice in the industry, as discussions from the meeting will help shape future innovations and grower support initiatives.
By hosting these meetings, TriCal, Inc. ensures that farmers across the coastal regions receive the best solutions, stay ahead of industry changes, and have a team that listens and responds to their challenges.
Thank you to everyone who participated, presented, and contributed to making this event impactful. We look forward to bringing these insights back to the field—and to the next gathering!
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